Taylor brings the creative edge to HGA! As the Director of Grey Street Media, her bread and butter is creating connections and strategies that make your branding sing. Her passions outside of marketing include spending time outdoors while enjoying a glass of wine or craft beer and renovating her home with her husband, Dylan. She is also actively involved in the community, volunteering and coaching Special Olympics in St. Albert for over a decade. If she isn’t in the office creating, you can probably find her hiking in the mountains or at the dog park with her three pups Nova, Pyper, Tebow.
We believe in putting our heart and soul into all of the work we do. We make your passion our passion, and your audience will notice. From online and social media marketing to print deliverables, Grey Street Media brings together a diverse range of experiences so that we can create beautiful things together.
We’re all about making your marketing dreams come true. We’ll find the best ways to infuse your branding and marketing with elements of your personality and ideas so that you’ll have a brand that you can be proud of.
From start-up’s to re-brands, we’re passionate about the services we provide. We’d love to set up a coffee meeting and get to know you and your marketing needs.
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Taylor Garstad
Director -
Annette Wagers
Creative Director -
Cassidy Formenti
Digital Content Manager -
Carlos Melara
Digital Marketing Specialist -
Zach Goerzen
Videographer
Annette Wagers
Creative Director
Annette likes to describe herself as a Marketing/Communications Professional with a side of Graphic Design and a hint of Shenanigans. She loves being creative and enjoys seeing that creativity come to life in the graphics and websites she designs at Grey Street Media. Summer is Annette’s favourite season because she gets to explore the outdoors (road tripping, camping, kayaking, horseback riding, hiking) and volunteer at kids summer camps all over Western Canada!
Cassidy Formenti
Digital Content Manager
As a passionate storyteller, Cassidy brings her love for creating engaging videos and copy to the Grey Street Media team. She’s worked with a variety of clients, from software developers to local NPOs, to bring their stories alive and add a creative flair to their brand. Marketing offers the perfect marriage of strategy and innovation to keep this digital storyteller on her toes.
When she’s not sitting across from her keyboard, you’ll probably find her in the kitchen whipping up a mean homemade meal. Whether you’re looking for a captivating reel for Instagram or a stellar bowl of guac and chips, Cassidy’s your gal.
Carlos Melara
Digital Marketing Specialist
From shaking up cocktails behind the bar to the world of digital marketing, Carlos brings a unique blend of creativity and strategy to the Grey Street Media team. He enjoys the freedom that graphic design offers and creating eye-catching visuals. Beyond the computer monitors you can find him on the soccer field, travelling to new countries, visiting his family in El Salvador or spending time with his wife Jess, and their chubby chihuahua Lola.
Zach Goerzen
Videographer
Zach was originally studying economics in university before pivoting into the world of digital media. Zach has spent the past 5+ years honing his skills as a photographer, videographer, and digital content creator. A native of Winnipeg, he relocated to Edmonton at the beginning of last year. During his university & college years, Zach worked as a tree planter in BC during the summers, planting over 400,000 trees throughout his career. Outside of work, you’ll often find him exploring the mountains, capturing photos, filming cars, or enjoying a round of golf.