Daily Archives: January 13, 2025

Meta Ads vs. Google Ads: When to Use Them and How to Budget for Success

Digital advertising can be overwhelming. With Meta Ads (Facebook/Instagram) and Google Ads leading the charge, it’s hard to know where to invest your budget. The truth? Both platforms are incredibly effective, but their success depends on how you use them and how they fit into your broader marketing plan. Why Use Meta Ads? Meta Ads…

Why Your Business Needs Video Marketing in 2025 (Hint: It’s Not Just a Trend)

Let’s cut to the chase—if your brand isn’t leveraging video marketing yet, you’re leaving money (and attention) on the table. With video content projected to dominate over 80% of all internet traffic in 2025, it’s no longer a “nice-to-have”—it’s a must. And no, we’re not just talking about polished commercials or cringe-worthy corporate montages. Today’s…