The global COVID-19 pandemic has forced businesses to adapt and transform the way they do business and engage with customers. How can your marketing strategy for 2021 reflect those changes?
1. Tune in to your audience: Listen, don’t talk. Engage meaningfully with your audiences online via email, social media, and video messaging. Tell stories, raise spirits, and be there when they need you.
2. Go virtual: We may not be meeting in person, but your clients and customers are still eager to engage with you. From live-streamed panel discussions to Zoom touchbases, your clients will appreciate the pivot.
3. Repurpose your content: Have blog posts that are collecting dust on your website? Take a new approach and repurpose your old content in new ways such as video, podcasts, or social media posts.