3 Ways to Reboot Your Marketing Strategy in 2021

The global COVID-19 pandemic has forced businesses to adapt and transform the way they do business and engage with customers. How can your marketing strategy for 2021 reflect those changes?  1. Tune in to your audience: Listen, don’t talk. Engage meaningfully with your audiences online via email, social media, and video messaging. Tell stories, raise spirits,…

How to Keep Your Top Talent During Mergers and Acquisitions

Any significant organizational change can affect your talent retention.. Here are some strategies that your company can use to ensure that you retain as many of your talented employees as possible:  CONDUCT A ROUND OF STAY INTERVIEWS :  This shows your team how much management values their needs and concerns. This is especially crucial during big transitions. OFFER LEADERSHIP OPPORTUNITIES: Opportunities…

Working Parent Benefits

The Government of Alberta has announced a Working Parent Benefit as a one time payment of $561 per child to support working parents who pay for child care. You may be eligible if: •    you’re the parent or guardian of a child born on or after February 29, 2008; •    you were required to pay…

Duty of Honest Performance

A recent Supreme Court of Canada decision has expanded a party’s responsibility of its duty of honest performance of a contract. A party can be liable to another party if it knowingly misleads that party and does not disclose information that could be pertinent to the contract. For example, if Party B suffers damages as…