Taylor is the heart and soul behind Grey Street Media, building it up from the ground with energy, creativity, and a seriously human touch. As President, she’s all about crafting strategies that don’t just work—they connect and make brands truly unforgettable. Outside the office, Taylor’s all in on life’s simple joys: hiking out in the wilderness, savoring every kind of cheese she can find, and always pairing it with a good glass of wine. You’ll often find her laughing till her sides hurt, hitting the golf course, or relaxing at the dog park with her three furry sidekicks, Nova, Pyper, and Tebow. And if there’s a home project in the works, she’s right there with her husband, Dylan, probably cracking jokes and making even DIY fun.
We believe in putting our heart and soul into all of the work we do. We make your passion our passion, and your audience will notice. From online and social media marketing to print deliverables, Grey Street Media brings together a diverse range of experiences so that we can create beautiful things together.
We’re all about making your marketing dreams come true. We’ll find the best ways to infuse your branding and marketing with elements of your personality and ideas so that you’ll have a brand that you can be proud of.
From start-up’s to re-brands, we’re passionate about the services we provide. We’d love to set up a coffee meeting and get to know you and your marketing needs.
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Taylor Whiffen
Director -
Annette Wagers
Creative Director -
Kasey Cuffy
Social Content Manager -
Sarah Gardiner
Digital Content Manager -
Carlos Melara
Digital Marketing Specialist -
Sykara Roseborsky
Social Content Specialist -
Mike Evans
Videographer -
Zach Goerzen
Videographer
Annette Wagers
Creative Director
Annette likes to describe herself as a Marketing/Communications Professional with a side of Graphic Design and a hint of Shenanigans. She loves being creative and enjoys seeing that creativity come to life in the graphics and websites she designs at Grey Street Media. Summer is Annette’s favourite season because she gets to explore the outdoors (road tripping, camping, kayaking, horseback riding, hiking) and volunteer at kids summer camps all over Western Canada!
Kasey Cuffy
Social Content Manager
Kasey is an experienced creative (with a passion for video!), plant lover and girl dad. He’s had the luxury of working as a freelance creator for the past 8 years after earning an education in fashion business. Working in industries such as beauty, nonprofit & music to name a few. In his free time, he enjoys photography and sports. Kasey and his family enjoy traveling and eating delicious food.
Sarah Gardiner
Digital Content Manager
Sarah is a digital content manager with a naturally creative streak and a love for anything that sparks imagination. When she isn’t dreaming up new ideas, she’s usually deep in a craft project, at the theatre, or learning delightfully useless facts for trivia. She brings equal parts creativity, warmth, and enthusiasm to everything she works on.
Carlos Melara
Digital Marketing Specialist
From shaking up cocktails behind the bar to the world of digital marketing, Carlos brings a unique blend of creativity and strategy to the Grey Street Media team. He enjoys the freedom that graphic design offers and creating eye-catching visuals. Beyond the computer monitors you can find him on the soccer field, travelling to new countries, visiting his family in El Salvador or spending time with his wife Jess, and their chubby chihuahua Lola.
Sykara Roseborsky
Social Content Specialist
Sykara is a Social Content Specialist with a passion for marketing and a love for juggling multiple projects at once. With a background in the service industry, she thrives in fast-paced environments and brings a strong focus on human connection to her work. During her time in school, she found her niche in marketing and jumped into every club, event, and networking opportunity she could.
Outside of work, Sykara is usually outside. Summer means hiking, biking, camping, and paddleboarding. In the off season, you’ll find her discovering new music or hanging at home with her overweight cat, Susan.
Mike Evans
Videographer
Mike has been making professional videos for 10 years, and unprofessional videos for much longer. His favourite things in the world are his dog Mona, a hot bowl of Vietnamese pho, and The Matrix: Music from the Motion Picture – in that order.
Zach Goerzen
Videographer
Zach was originally studying economics in university before pivoting into the world of digital media. Zach has spent the past 5+ years honing his skills as a photographer, videographer, and digital content creator. A native of Winnipeg, he relocated to Edmonton at the beginning of last year. During his university & college years, Zach worked as a tree planter in BC during the summers, planting over 400,000 trees throughout his career. Outside of work, you’ll often find him exploring the mountains, capturing photos, filming cars, or enjoying a round of golf.
Additional Info
We help owner-managed businesses look credible, tell their story clearly, and actually get results. No confusing language. No overbuilt strategies. Just solid creative that supports real business goals. Marketing that’s practical, human, and built to support day-to-day business.
At Greystreet Media, we deliver marketing that’s strategic, not scattered — built for entrepreneurs who need clarity, speed, and execution that moves the needle.
1. Creative That Grabs Attention and Builds Trust
High-impact video, photography, design, and content that elevate your professionalism and help customers instantly understand your value and your story..
2. Branding That Makes You the Obvious Choice
Clear messaging, strategic positioning, and visual identity work that makes your company look like the leader in your category — not the best-kept secret.
3. Digital Marketing That Drives Measurable Growth
Websites, campaigns, and content systems built to attract better leads, strengthen recruitment, and support long-term business goals.
Because Grey Street Media operates inside the HGA Group advisory ecosystem, your marketing doesn’t happen in a vacuum. It aligns with:
- Your accountant (to support revenue and pricing strategy)
- Your lawyer (to ensure brand claims and contracts are airtight)
- Your HR team (to fuel hiring and employer brand)
- Your consultants at HGA Next (so marketing supports long-term strategy)
When your creative, marketing, and strategy teams all speak the same language, your business grows stronger — faster.