Taylor is the heart and soul behind Grey Street Media, building it up from the ground with energy, creativity, and a seriously human touch. As President, she’s all about crafting strategies that don’t just work—they connect and make brands truly unforgettable. Outside the office, Taylor’s all in on life’s simple joys: hiking out in the wilderness, savoring every kind of cheese she can find, and always pairing it with a good glass of wine. You’ll often find her laughing till her sides hurt, hitting the golf course, or relaxing at the dog park with her three furry sidekicks, Nova, Pyper, and Tebow. And if there’s a home project in the works, she’s right there with her husband, Dylan, probably cracking jokes and making even DIY fun.
We believe in putting our heart and soul into all of the work we do. We make your passion our passion, and your audience will notice. From online and social media marketing to print deliverables, Grey Street Media brings together a diverse range of experiences so that we can create beautiful things together.
We’re all about making your marketing dreams come true. We’ll find the best ways to infuse your branding and marketing with elements of your personality and ideas so that you’ll have a brand that you can be proud of.
From start-up’s to re-brands, we’re passionate about the services we provide. We’d love to set up a coffee meeting and get to know you and your marketing needs.
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Taylor Whiffen
Director -
Annette Wagers
Creative Director -
Cassidy Formenti
Digital Content Manager -
Kasey Cuffy
Social Content Manager -
Carlos Melara
Digital Marketing Specialist -
Zach Goerzen
Videographer -
Michael Fugleberg
Entrepreneur Connection Specialist
Annette Wagers
Creative Director
Annette likes to describe herself as a Marketing/Communications Professional with a side of Graphic Design and a hint of Shenanigans. She loves being creative and enjoys seeing that creativity come to life in the graphics and websites she designs at Grey Street Media. Summer is Annette’s favourite season because she gets to explore the outdoors (road tripping, camping, kayaking, horseback riding, hiking) and volunteer at kids summer camps all over Western Canada!
Cassidy Formenti
Digital Content Manager
As a passionate storyteller, Cassidy brings her love for creating engaging videos and copy to the Grey Street Media team. She’s worked with a variety of clients, from software developers to local NPOs, to bring their stories alive and add a creative flair to their brand. Marketing offers the perfect marriage of strategy and innovation to keep this digital storyteller on her toes.
When she’s not sitting across from her keyboard, you’ll probably find her in the kitchen whipping up a mean homemade meal. Whether you’re looking for a captivating reel for Instagram or a stellar bowl of guac and chips, Cassidy’s your gal.
Kasey Cuffy
Social Content Manager
Kasey is an experienced creative (with a passion for video!), plant lover and girl dad. He’s had the luxury of working as a freelance creator for the past 8 years after earning an education in fashion business. Working in industries such as beauty, nonprofit & music to name a few. In his free time, he enjoys photography and sports. Kasey and his family enjoy traveling and eating delicious food.
Carlos Melara
Digital Marketing Specialist
From shaking up cocktails behind the bar to the world of digital marketing, Carlos brings a unique blend of creativity and strategy to the Grey Street Media team. He enjoys the freedom that graphic design offers and creating eye-catching visuals. Beyond the computer monitors you can find him on the soccer field, travelling to new countries, visiting his family in El Salvador or spending time with his wife Jess, and their chubby chihuahua Lola.
Zach Goerzen
Videographer
Zach was originally studying economics in university before pivoting into the world of digital media. Zach has spent the past 5+ years honing his skills as a photographer, videographer, and digital content creator. A native of Winnipeg, he relocated to Edmonton at the beginning of last year. During his university & college years, Zach worked as a tree planter in BC during the summers, planting over 400,000 trees throughout his career. Outside of work, you’ll often find him exploring the mountains, capturing photos, filming cars, or enjoying a round of golf.
Michael Fugleberg
Entrepreneur Connection Specialist
Growing up in an entrepreneurial family, business has always been a core part of who Michael is. From 2004 to 2021, he owned and operated several ventures, including construction, RV rentals, and commercial and residential real estate. He is passionate about building relationships, fostering innovation, and creating opportunities. Outside of work, he enjoys hockey, golf, BMX racing, music, and birds of prey. He shares life’s adventures with his incredible wife Megan, their two sons Cole and Eric, and their dog Molly.