It’s no secret… We have to start paying attention to video in our marketing strategies, people. TikTok has emerged as a powerhouse platform, capturing the attention of millions worldwide. But the burning question for many entrepreneurs is: should your business take the leap into TikTok? Let’s cut through the noise and look at some critical considerations that can help you make an informed decision. Guess what? It’s not for everyone, but it has a lot of benefits for the right businesses.
Is Your Audience on TikTok?
First things first, understanding where your target audience spends their time is crucial. TikTok’s demographic has been broadening, but it’s particularly popular among the younger crowd, notably Gen Z and younger millennials. If your products or services cater to this demographic, TikTok could be a goldmine for your business. However, it’s not just about being where your audience is; it’s also about whether this platform aligns with your brand’s voice and goals. Dive into some market research or even a trial run on TikTok to see if your brand resonates with the audience there.
Do You Have the Time to Create Content?
TikTok thrives on creativity and authenticity, often requiring a more hands-on approach to content creation. Unlike more static platforms, where a well-curated photo or a clever tweet might suffice, TikTok demands dynamic, engaging content that can capture and hold attention. This means investing time in understanding trends, creating videos, and engaging with your audience. If you’re a small team or a solo entrepreneur, consider whether you can realistically commit the time needed to make an impact on TikTok. It might mean reallocating resources from other areas of your business or even bringing on someone specifically to handle your social media presence.
Could You Be Doing Something Different on TikTok?
TikTok offers a unique opportunity to experiment with your content in ways that other platforms might not. Its algorithm favors creativity and engagement, giving even the newest accounts a chance to go viral. Think about how you can leverage TikTok’s features, like its duet or challenge functions, to showcase your brand in a new light. Perhaps there’s an educational aspect to your product or service you haven’t explored yet, or maybe there’s room for a behind-the-scenes look at your business that humanizes your brand and builds community. TikTok can be an excellent platform for storytelling in a more relaxed, authentic manner.
Consider Your Content Strategy Across Platforms
It’s essential to think about how TikTok fits into your broader content strategy. If you’re active on multiple social media platforms, consider how TikTok can offer something different from what you’re posting elsewhere. It shouldn’t just be about repurposing the same content across all platforms but rather about tailoring your message to fit each platform’s unique vibe and audience expectations. TikTok might be the place where you let your brand’s hair down a bit, offering a more unfiltered, fun side to complement the more polished presence you might have on LinkedIn or Instagram.
Information overload? Maybe! Venturing into the TikTok universe with your business hinges on knowing your crowd, gauging your knack for churning out captivating content consistently, and tapping into TikTok’s treasure trove of unique brand storytelling opportunities. It’s less about hopping on the bandwagon and more about making a savvy move that syncs with your business vision and capabilities.
Now, here’s a thought: ever considered offloading some of that creative load to the pros? If the idea of becoming a TikTok content engine feels daunting, it’s time to talk to a crew of marketing people. As the captain of your entrepreneurial ship, you’ve got bigger fish to fry than figuring out the latest dance craze or meme. Assemble a crew—whether it’s an in-house team or an external agency—to keep your TikTok ship sailing smoothly while you focus on steering your business to new horizons. Dive in, embrace TikTok’s vibrant spirit, and forge authentic connections with your audience that resonate and reverberate beyond the screen.
If you have questions about what an agency partner looks like for you, chat with Taylor at Grey Street Media. She wrote this blog and would love to talk all things TikTok or marketing with you.
